THE NEW BRAND AMBASSADOR!

THE NEW BRAND AMBASSADOR!

Today we introduce our new Brand Ambassador: Elena Romanelli. It was March 1st when we launched the contest to select the Brand Ambassador. We were looking for someone to become the spokesperson for the Opificio Fred brand and its philosophy. Thanks to word-of-mouth on social media, we received over 200 applications, which Federico personally reviewed.

Barmen, representatives, bartenders, employees: hundreds of young men and women dreamed of joining our world, and this made us extremely happy!

There were interviews and meetings, but at Vinitaly, the spark ignited. Elena Romanelli's charisma overwhelmed Federico, so much so that he decided to make her the brand's spokesperson.

Elena doesn't come from the world of mixology, but from travel and public relations. She is a cheerful, energetic, outgoing girl with a passion for the industry, who decided to turn her life upside down to become Brand Ambassador and Account Manager. Elena is an tireless traveler, a lover of music, the world, and beauty. A travel agent first, now a travel designer, blogger, and PR.

With a crazy passion for Gin and an unconditional love for GIN43. The new Ambassador will be on a constant tour, including travel, tastings, presentations, and masterclasses. A new commercial figure who will act as an intermediary between marketing and distribution. The objective, of course, is to develop the business and increase brand awareness.

We are sure that this new adventure will be a stimulating journey but also a challenge that Elena will manage excellently, with the support of Federico and the public who will be involved and enthusiastic, because her energy is contagious! Good luck to our new Brand Ambassador! Cheers!